Nike and Intersport
Displays with smart shelves
To make shopping in brick-and-mortar stores more streamlined, we created interactive displays that show relevant content when customers pick up products from our smart shelves.
The Challenge
No-one interacts with interactive displays
Because why would they? Touchscreens are often mistaken for static displays that push commercials, and it is often quicker to ask an employee than to look for information on a touchscreen.
The Idea
Smart shelves
But what if the relevant content was played as soon as you pick up a product? No searching, no waiting: immediate and seamless information.
The Solution
NFC-sensors and stickers
Using a sensor integrated in the shelf, and low-cost NFC or RFID stickers on the products, we created a display that could not only service the customer with relevant information, we could also measure and track engagement per product and per video.
UTRECHT
+31 30 800 04 12
welcome@pixplicity.com
Molensteyn 60B, 3rd floor
3454PT, Utrecht
The Netherlands