Oakland
The Oakland Roots Wear OS watch is crafted to bring the football club's fan experience to wearable technology. It features a seamless blend of analog and digital watch face designs.
The Challenge
The Oakland Roots enjoy a passionate and dedicated fan base that actively supports the team during games. Their merchandise and apparel are highly popular, not only among fans but also with the wider Oakland community. However, the team previously lacked a presence in the wearable tech market.
The Idea
he Oakland Roots watch face is inspired by the team’s strong logomark, diverse brand colors, and distinctive look and feel, reflecting the essence of the club's identity.
The Solution
A Wear OS watch face designed for Oakland Roots fans, showcasing their passion and loyalty to the club.
WearOS Digital
The digital watch face features a font filled with the club's geometric pattern, ensuring clear readability while reflecting the team's identity.
WearOS Analog
The analog watch face incorporates the logo's round shapes, reflecting the football club's roots in a clear and functional design.
Show your support
The watch face takes Oakland Roots fan merchandise into the digital realm.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
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