Taylor
We partnered with Comcast and Goodby Silverstein & Partners to offer Taylor Swift fans an interactive and immersive experience of the 1989 tour.
The Ask
Taylor Swift wanted to make the 1989 tour unforgettable with a mobile app offering fans exclusive content and a unique lip-sync feature. The goal was to create an interactive experience that brought her music and energy closer to fans worldwide.
The Challenge
The challenge was to design an app that captured Taylor’s energy and connection with her fans through interactive features. The lip-sync tool needed to be fun and easy to share, while the app had to ensure a smooth experience for millions of users.
The Solution
Pre-Musical.ly and TikTok, we built an app that let users record video performances, apply lip-sync filters and make it look real !
Stay tuned
Exclusive content, tour updates and interactive tools kept fans engaged and excited.
Record a version
Users could record their lip-synced performances of their favourite Taylor song.
Vote and win
Users could share their lip-synced recordings and win concert tickets for their performance.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
The 1989 tour app became a global hit with fans sharing their lip-sync videos and connecting through the app. It strengthened Taylor’s bond with her audience and set a new standard for artist-fan engagement by combining creativity and interactivity in a single platform.
