Richie
We built CLOSER with Minus Multimedia and B-Reel to bring fans deeper into Richie Hawtin’s live performances. The app gives an interactive view of his DJ sets showing his creative process in real time.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Solution
An application that let’s fans CLOSER to the magic and gives them control over their live experience.
Isolate tracks
Isolate specific parts of the set to better understand Hawtin’s mixing techniques and creative process.
Control the camera
Choose different camera views from close-up shots of his equipment, hands, and performance from various perspectives.
Commentary
Listen to Richie’s insights and commentary about the set, explaining chosen techniques and the thought process behind transitions or effects.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
CLOSER deepened the connection between Richie Hawtin and his fans but also acted as an educational tool for aspiring DJ’s. It was praised for adding transparency to the work of the DJ.
