Nixon
The Nixon Mission is a special watch built for surfers and snowboarders. It shows real-time weather right on your wrist, blending premium design with simple features that anyone can use.
The Challenge
Nixon needed to solve a complex puzzle: How do we help surfers and snowboarders track perfect conditions while ensuring their watch is actually usable in extreme situations?
The Idea
A simple app that lets the user set instant notifications when fresh powder hits the slopes or when big waves are rolling in - whether they're checking conditions with wet hands or gloved fingers.
The Solution
An application that let’s fans CLOSER to the magic and gives them control over their live experience.
Shred alerts
Mission gives the user live updates from their favorite spots and notifies users the moment conditions turn perfect.
Gesture controls
The interface can be controlled by the flip of a wrist to control the watch when the conditions are rough or gloves are on.
Saving sessions
Users have the possibility to save their sessions to look back on relevant data and reminisce the good sessions they’ve had.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
The Mission exceeded global sales targets, and by adding iPhone support, we doubled its market reach.
