Tech
With Tech Deck we created a smartwatch face that brings the brand’s passion for customization to a new platform combining the creativity of fingerboarding with digital innovation.
The Challenge
The challenge was to translate the energy of a miniature skateboard into a digital interface. It was not just about designing a watch face but about capturing the spirit of self-expression that makes Tech Deck stand out. The design had to feel playful dynamic and unmistakably connected to the brand.
The Idea
Before starting we explored what Tech Deck fans really wanted. How do they use their decks and why is customization so important to them? This led to the idea of a smartwatch face that offers the same freedom. A way to bring your favorite skateboard design to your wrist and change it whenever you like.
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The Solution
The result is more than just a watch face. It is a digital experience that lets users personalize their smartwatch just like they customize their boards. Colors patterns and styles can be switched easily so the watch always matches their mood or favorite skateboard design.
Wear Your Favorite Deck
Choose your favorite skateboard design and wear it on your wrist. Personalize your watch to match your style.
Pick Your Perfect Color
Choose your favorite dial color and make your watch uniquely yours. Customize it to match your style and stand out with every look.
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Your Time, Your Choice
Go digital or keep it classic with an analog display.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
This project brought Tech Deck to a new platform and gave fans another way to express their creativity. Just like with the boards everything is about making it your own and now you can do that on your wrist.
