Taylor Swift
XFinity 1989
Comcast X-Finity / Goodby Silverstein
The Challenge
As lead sponsor of The 1989 World Tour, Xfinity wanted to provided Taylor Swift fans the ultimate couch-to-concert experience all summer. With a slate of activating touchpoints designed to deliver fans exclusive content on-site as well as at home, an app was a must.
The Idea
Swifties across the world are known for creative homemade videos of themselves and their friends lip-syncing their favourite Taylor Swift songs. So what better than doing that with Taylor. Xfinity 1989 Lip Sync Sessions put lip-sync skills to the test with the chance to win an all-expenses paid trip to meet Taylor Swift and a pair of tickets to The 1989 World Tour. Thrilled to be launching one of the most exciting elements of our sponsorship so far: the Xfinity 1989 Lip Sync Sessions contest. Just do what comes naturally to any Taylor fan: lip-sync one of her songs.
The Solution
Record video, play video, play audio, and keep everything smoothly animated on a handheld device - it’s a challenge. Using low-level native technology we were able to stream audio and video in an efficient way, keeping both in sync. Yes, in lip-sync even.
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