STATE
UNSCARED with B-REEL accomplish more. Stress less. Intuitive breathing exercises to shift your state in record time.
The Challenge
When you change your breathing patterns, you can alter not only your state of mind, but your physical and emotional health as well. State comes with four customized exercises designed to create specific, desired physiological states.
The Idea
State is an app that offers personalized breathing exercises based on an algorithm, inspired by ancient breathing techniques and modern neuroscience, to reduce stress and improve performance.
The Solution
Our fingerprinting process tailors the exercises to your physical and emotional needs from the first time you use the app. The State algorithm then keeps adapting and evolving the exercises the more you use the app.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
We knew we could coach individuals through custom breathing exercises, but we wanted to provide the world with guided breathing benefits. So we built state an algorithm powered app that adapts to each unique user.
