Starbucks
Payment App
A large agency approached Pixplicity to tackle the development of their apps for the European Starbucks market.
The Challenge
Brand loyalty
Just another loyalty app isn’t going to cut it. We need people to use the app continuously and get involved with the brand. Not just by collecting points, but making the entire experience of getting a coffee easier.
The Idea
Payment by phone
What if a customer only needs their phone to complete a transaction. From learning what new deals there are, and what they can get with a solid discount using their loyalty balance, to finding their way to the nearest Starbucks. Once there you get in line, place your order, and use your phone to pay for your coffee. You new points are added to your account and the smarts in the backend learn more about your taste to serve you a better recommendation and deal next time around.
The Solution
A high-performance app with smooth interfaces.
The in-app payment system and wallet tie in with Google Pay and Apple Pay for a one stop interaction for getting your coffee, paying for it and finding your way to your favorite Starbucks. Not only through personalized promotions and ads but also a routes function to help you navigate.
Moreover, we designed an automated build system which allowed our client to build the app once and deploy localized apps to all countries simultaneously.
Interested?
See more of our cases
UTRECHT
+31 30 800 04 12
welcome@pixplicity.com
Molensteyn 60B, 3rd floor
3454PT, Utrecht
The Netherlands